Typy kampanii wyborczych

Abstract

An election campaign is an inseparable element of every election process. It is time preceding all democratic elections which in its being is exceptional and unique. This article is aimed at presenting to the comprehensive systematization of election campaigns. Ten criteria allowing to understand the complexity of the discussed political phenomenon were adopted. They are these criteria: the object, the time, the spatial reach, the legitimacy, the sequence of voting, the way of competition, the aim, the way of reaching the electorate, technological trends, methods of proceedings. For example the authoress assigned to the first criterion such electoral campaigns as: european, presidential, parliamentary, self-government. The systematization of election campaigns described in the article seems as of today to use up the complexity of the description of that political phenomenon. Maybe in the future implementing new criteria of the typology will be necessary. It will happen probably as a result of the rapid development of an contemporary election campaigns, and new criteria will concern rather strategic and tactical matters, than they will result from prescriptive regulations.