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Stereotypy płci w reklamie w percepcji kobiet

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dc.contributor.author Grabowska, Magdalena
dc.date.accessioned 2014-06-18T10:21:40Z
dc.date.available 2014-06-18T10:21:40Z
dc.date.issued 2000
dc.identifier.citation Forum Psychologiczne 2000, T. 5, nr 1, s. 68-79 en_US
dc.identifier.uri http://repozytorium.ukw.edu.pl/handle/item/776
dc.description.abstract A purpose of this article is to present the problem of gender stereotypes in advertisement. Theoretical part of it was the base of 4 hypotheses which were then verified. The problem of gender stereotypes in advertisement is widely discussed because it is ambiguous. Stereotypes may intensify the process of identification and therefore improve an affectivity of the advertisement. But it should not be forgotten that gender stereotypes may also offend customers by depriving them of their right to be treated as separate and exceptional individuals. en_US
dc.language.iso pl en_US
dc.publisher Instytut Psychologii ; Wyższa Szkoła Pedagogiczna w Bydgoszczy en_US
dc.title Stereotypy płci w reklamie w percepcji kobiet en_US
dc.title.alternative Gender stereotypes in women's perception of advertisement en_US
dc.type Article en_US


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