Abstract:
This article is concerned with the matter of social evaluation of the creative product. The author focuses his attention on the attempt empiric answer on two questions: 1. How originality and usefulness - the basic criteria of the creative product - are represented in every day speech? 2. Whether one of these criteria - originality or usefulness - is more important in the social system of evaluation of such a product? The achieved results, according to the author, may be the supplement of research on so called tacit creative theories.
