The emotionality of Jarosław Kaczyński's Language versus the efficiency of the political messaging: a political-linguistic survey
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The first aim of the paper is to point out the main areas where linguistic methods may be applied to political science analysis. In the authors’ opinion at least four such fields may be distinguished, i.e. political marketing, psychology of politics, media knowledge, political oratory. The material elaborated in the paper is six official speeches of Jarosław Kaczyński, Polish ex-Prime Minister, the leader of Prawo i Sprawiedliwość (Law and Justice) party, that were held during election conventions before parliamentary election in 2007. Special attention has been paid to emotionality of Jarosław Kaczyński’s message. Next, the authors analysed in four paragraphs the role of Jarosław Kaczyński’s emotional language as means of achieving miscellaneous goals, such as: language as the basic component of a political effigy, language as a way of expressing emotions, language as a way to attract media attention and language as the means of persuasion and domination. By analysing the language of the particular political leader the authors tried to show the functionality of applying linguistic methods to political science research.