Repozytorium UKW: Recent submissions
Wyświetlanie pozycji 1141-1160 z 7591
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''Wszyscy jesteśmy gospodarzami''. Obraz Polski i Polaków w rządowej kampanii promocyjnej w związku z Euro 2012
(2013)The purpose ofthis article is to discuss the image of Poland and the Poles in the audiovisual materials emitted within the framework of the Government’s promotional campaign with the motto ‘We are all hosts’. The research ... -
Tekstowa relacja na żywo w Internecie a wartościowanie na przykładzie relacji sportowych
(2019)The article focuses on the question of evaluation in a live text relation on the Internet. The research material includes two relations from the match between Poland and Germany, which took place during the European ... -
Odniesienia do natury w nazewnictwie produktów spożywczych
(2012)Along with the increasing popularity ofhealthy lifestyle on one hand and the industrialisation on the other, the ‘naturalness’ is becoming a more and more important marketing argument in the food industry. The aim ofthis ... -
Od czasoprzestrzeni do teleobecności. Przestrzeń wobec przekazu medialnego
(2016)The aim ofthis article is to address the problem ofthe space in the mass media. The starting point ofthis reflection is the view of Paul Virilio that the traditional notion of space is not applicable for the media. Two ... -
Lingwistyka wobec obrazu : pomiędzy fascynacją a ignorancją
(2014)The article begins with the attempt to define the notion of the beauty and ugliness and showing different categories ofvaluing them, for example the esthetics value, social value. The analysis of the novel Poczwarka by ... -
Język i obraz w czasoprzestrzeni medialnej
(2017)The aim of the following article is to discuss the role of time and space in the language and pictorial communication in context of the contemporary mass media. The paper confronts the postmodernist theories of devaluation ... -
Grzeczność w formach powitalnych na polskich i niemieckich czatach internetowych
(2015)The aim of this article is to discuss the question of politeness in the greeting forms in the chat communication, based on the Polish and the German chat. The analysis ofone hundred conversation openings in the Polish chat ... -
Gdy tekst staje się obrazem : funkcja wizualna tekstu na przykładzie wybranych tekstów medialnych
(2012)Nowadays one can observe the gradual blurring of the earlier hardly encroachable boundary between the text and the image. Besides the apparent phenomenon of adopting the text fhnetion by the image, there is also the ... -
Zmiany w urbanonimii Nakła nad Notecią : (na przykładzie polskich i niemieckich nazw ulic i placów)
(2014)This paper presents the processes of urbanonym changes in Nakło nad Notecią during the three historical periods: the Prussian Partition, the Interbellum and the World War II. The author makes effort to indicate extraonomastic ... -
Z zoonimii rosyjskiej: o imionach ślimaków
(2012)The subject ofthis paper are Russian snail’s names. The analysis has shown that the names are derived among others from anthroponyms (e.g Russian, Spanish, Italian), from the word ,snail’ in diverse languages (like French, ... -
Opozycja swój - obcy w urbanonimii Bydgoszczy i Grodna (na przykładzie wypowiedzi internautów)
(2011)The subject ofthis article is the Self-Other distinction in the urbanonymy ofBydgoszcz and Grodno in 21st century based on the Internauts’ opinions. The analysis has shown that for the citizen ofBydgoszcz and Grodno The ... -
Nazwy ulic i placów Wyrzyska
(2008)In the article an attempt has been made to indicate the value which is retained in urban toponyms of Wyrzysk. For this purpose the Polish names of streets and squares of the town in the years 1945 and 2006 and the German ... -
Nazwy białoruskich salonów fryzjerskich i kosmetycznych
(2012)The subject ofthis paper are names ofthe Belorussian hairdressing and beauty salons excerpted from the telephone directory ofBelarus. The aim ofthe paper is to identify the tendencies in this group ofthe chrematonyms. The ... -
Nazwiska odimienne członków parafii prawosławnej św. Mikołaja we Włocławku (lata 1906-1910)
(2013)The object ofthisstudy is the pool ofsurnames derived from given names collected from the 1906-1910 registry books of the Orthodox St. Nicolaus Parish of Włocławek. The analysis has shown that most ofthe surnames are derived ...