Przeglądaj Nauki Ścisłe i Przyrodnicze według autora "Basińska-Zych, Agata"
-
Sport and tourism as elements of place branding: a case study on Poland
Lubowiecki-Vikuk, Adrian; Basińska-Zych, Agata (2011)This article focuses on sport and tourism as important components of place branding process (national, regional and local). The literature in the field of place branding is reviewed. Next, the article ...