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Marketing in the social services sector for seniors in the Kuyavian-Pomeranian Voivodeship

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dc.contributor.author Bierzyńska-Sudoł, Magdalena
dc.date.accessioned 2021-10-06T11:52:47Z
dc.date.available 2021-10-06T11:52:47Z
dc.date.issued 2019
dc.identifier.citation Bierzyńska-Sudoł M.: Marketing in the social services sector for seniors in the Kuyavian-Pomeranian Voivodeship. Zeszyty Naukowe. Organizacja i Zarządzanie 2019, nr 139, s. 49-63. en_US
dc.identifier.uri http://repozytorium.ukw.edu.pl//handle/item/7930
dc.description.abstract Changes in the structure of Polish society and the dynamic ageing process make seniors, as consumers, one of the most important groups on the market. The article presents seniors in the Kuyavian-Pomeranian Voivodeship as an interesting group that is increasingly eager to use all the market opportunities offered to them. Their activity in many fields is an excellent tool against social exclusion. The newly emerging community requires specialists related to marketing, promotion and advertising not only to notice them on the market, but also to adapt marketing activities to their needs, interests, possibilities and wealth. The aim of the article is to present this special group that requires the development of new, not stereotypical marketing activities. It can certainly be predicted that there will be a dynamic increase in the number of social services offered – care, health and rehabilitation, and of goods and other services dedicated to the elderly. The problem of senior policy is a huge research field for many specialists related to the silver economy sector. en_US
dc.language.iso pl en_US
dc.rights Uznanie autorstwa 3.0 Polska *
dc.rights.uri http://creativecommons.org/licenses/by/3.0/pl/ *
dc.title Marketing in the social services sector for seniors in the Kuyavian-Pomeranian Voivodeship en_US
dc.type Article en_US


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Uznanie autorstwa 3.0 Polska Except where otherwise noted, this item's license is described as Uznanie autorstwa 3.0 Polska