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Obraz samochodu jako kobiety w prasowych tekstach reklamowych

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dc.contributor.author Zimny, Rafał
dc.date.accessioned 2020-12-30T09:29:09Z
dc.date.available 2020-12-30T09:29:09Z
dc.date.issued 2001
dc.identifier.citation Zimny Rafał, Obraz samochodu jako kobiety w prasowych tekstach reklamowych, W: Język w komunikacji. T. 3, red. Grażyna Habrajska. Łódź 2001, S, 46-53 en_US
dc.identifier.isbn 83-87814-31-8
dc.identifier.uri http://repozytorium.ukw.edu.pl//handle/item/7381
dc.description.abstract The article presents the functioning of the metaphor „Car is a woman” in Polish press advertising texts and its persuasive efficiency. The author shows three semantic profiles of the notion „woman” which can be observed in car advertising texts: „woman as the visual beauty”; „woman as the spititualand emotional beauty” and „woman as a mother or wife”. Each of these profiles highlights the different aspects of womanhood. That's why in the author's opinion the basic metaphor may be conceptualized in three different - but connected - ways. Each of the basic metaphor profiles has its strong persuasive power which results from their stereotypic character. In contemporary Polish press texts advertising cars one can observe the domination of the profile „Car is a vissually beautiful woman”. en_US
dc.language.iso pl en_US
dc.subject kobieta en_US
dc.subject samochód en_US
dc.subject stereotypy en_US
dc.subject metafora pojęciowa en_US
dc.subject reklama en_US
dc.subject kultura masowa en_US
dc.title Obraz samochodu jako kobiety w prasowych tekstach reklamowych en_US
dc.type Book chapter en_US
dc.description.sponsorship Projekt Operacyjny Polska Cyfrowa POPC.02.03.01-00-0039/18

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