Język i obraz w czasoprzestrzeni medialnej

Abstract

The aim of the following article is to discuss the role of time and space in the language and pictorial communication in context of the contemporary mass media. The paper confronts the postmodernist theories of devaluation or even disappearance ofthese two aspects. It advocates instead the viewpoint that they have become even more significant as a component ofthe communicative situation a factor determining the semiotic status ofsings used in the communicative process.