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Wyświetlanie pozycji 331-340 z 370
Józefa Stalina poglądy na temat języka i językoznawstwa
(2001)
The paper aims to present from the metalingustic point of view Stalin’s statements on language and linguistics which are comprehended by the authors as the integral part of officially controlled system of propaganda in the ...
Składnik emotywny w reklamach samochodów
(2004)
The article deals with the modes of indicating the emotional component in Polish advertising discourse, but only in its part referring to cars. The author distinguished between the direct and indirect (metaphorical) way ...
Obraz samochodu jako kobiety w prasowych tekstach reklamowych
(2001)
The article presents the functioning of the metaphor „Car is a woman” in Polish press advertising texts and its persuasive efficiency.
The author shows three semantic profiles of the notion „woman” which can be observed ...