Przeglądaj według tematu "place branding"
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Marketing terytorialny małych miast i wsi
(Uniwersytet Kazimierza Wielkiego w Bydgoszczy ; Instytut Prawa, Administracji i Zarządzania, 2012)The following article presents forms of promotion used by local governments in small towns and villages. The problem is shown on the basis of empirical examples. It has been pointed that the so-called ‘halo effect’ i.e. ... -
Sport and tourism as elements of place branding: a case study on Poland
(2011)This article focuses on sport and tourism as important components of place branding process (national, regional and local). The literature in the field of place branding is reviewed. Next, the article ...