Marketing terytorialny małych miast i wsi

Abstract

The following article presents forms of promotion used by local governments in small towns and villages. The problem is shown on the basis of empirical examples. It has been pointed that the so-called ‘halo effect’ i.e. online conversations between people who visit a particular place (consumers of local products) on Internet forums is the follow-up of place promotion. Opinion exchange on the Internet may form both a positive and negative place image.