Odniesienia do natury w nazewnictwie produktów spożywczych

Abstract

Along with the increasing popularity ofhealthy lifestyle on one hand and the industrialisation on the other, the ‘naturalness’ is becoming a more and more important marketing argument in the food industry. The aim ofthis article was to analyse and describe the references to nature in the names of groceries available in one of the Polish convenience stores. The conducted analysis concerns the semantic aspects ofthe chrematonymes as well as the reflection on their marketing value, which indicates that ‘naturalness’ is often perceived as a synonym of health and security.