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    • Stereotypy płci w reklamie w percepcji kobiet 

      Grabowska, Magdalena (Instytut Psychologii ; Wyższa Szkoła Pedagogiczna w Bydgoszczy, 2000)
      A purpose of this article is to present the problem of gender stereotypes in advertisement. Theoretical part of it was the base of 4 hypotheses which were then verified. The problem of gender stereotypes in advertisement ...